client: AUDI // project: The Audi promise: Vorsprung. I DC
On the way to a premium digital car company, Audi has rang in the biggest transformation of its business history. With a new brand film for the Audi Summit in Barcelona, I had the pleasure to accompany this step.
Dop: Fabian Hothan // Edit: Florian Leitl // Color Grading: Flo Wolf // Music: Michael Meinl // Production company: KropacMedia
client: Apassionata // project: EQUILA by Apassionata
90 min live show. 90 min video design. 90 min story telling. 496 qm LED. 29 Beamer for floor projection and side panels of stage. Director video design: Tina Maria Werner // Lead Artist: Manuel Steinhauser // Post production: Das Werk, Munich // Agency: BattleRoyal // Film agency: lucie-p
client: BMW // project: BMW X2 Concept
The new showcar BMW X2 Concept — BMW presents at the Paris Motorshow the X2 Concept and gives a glimps to the following smallesst SUV on basis of the X1.
Dop: Torsten Lippstock // Edit: Richard Krause // Color Grading: Thomas Hansa // Music: Michael Meinl // Filmagentur: lucie-p
client: BMW // project: BMW M PERFORMANCE PARTS - AGAINST TIME
Albacete Spain. A long day of shooting on the circuit of Albacete. The new BMW 4Series equipped with BMW M Performance parts races against the course record and wins. In the focus of the film are the BMW M Performance Parts enabling to retrofit and individualize each BMW with components specific to the vehicles. The brand BMW has always been standing for unique racing know how.
Dop: Fabian Hothan // Edit: Richard Krause // Music: Michael Meinl // Film agency: lucie-p // Format: Online spot
client: Digital Edutainment GmbH // project: Catch Up With The Best - leadership plattform
Catch Up With The Best provides top-level online learning experience for professional business users.
Season 1 — leadership essentials
Dop: Fabian Hothan // Edit: Richard Krause // Musik: Florian Riedl
client: BMW // project: Media installation BMW FAIR STAND GENEVA MOTORSHOW
The key idea for the content of the media installation on the BMW stand at the 85. Autosalon Geneva was the topic “Polaroid”. Purpose was to catch “moments of life and joy” of the target group of the new BMW 1Series and to create them for a multi dimensional format. Shooting took place at the town of Porto, Portugal. A deliberately small kept team accompanied the actors for five days to the places they were heading with the new BMW 1 series. Moments of joy with the BMW 1Series were staged in a genuine and realistic way. Dop: Fabian Hothan // Edit: Richard Krause // Agency: Meiré und Meiré
client: BMW // project: BMW M Performance Parts for the new BMW 5Series
The BMW M Performance Power Kit for the all new BMW 5Series. Black & white studio design film.
Dop: Niv Abootalebi // Edit: Richard Krause // Music: Michael Meinl // Filmagentur: lucie-p // Format: Onlinespot
client: TITAN PRIOR // project: TITAN PRIOR - Directors Cut
Olympia bobsleigh run La Plagne. Manuel Machata world and european champion goes for a test run with the new TITAN PRIOR suitcase.The question: will it keep the promise to cope the whole run?
Dop: Fabian Hothan // Edit: Richard Krause // Music: Michael Meinl // Film agency: lucie-p
client: Volkswagen // project: VW GOLF - GTE PERFORMANCE
client: DRIVE NOW // project: IMAGE FILM
Drive Now is the mobility concept of the future created by BMW, BMWi and Sixt. The innovative car sharing service offers BMW and MINI car types in Munich, Berlin, Hamburg and Düsseldorf/Köln, also in San Francisco and Vienna. The shooting took place in Berlin and Munich. Purpose of the film was to communicate to the spectators: Drive Now is easy to use and a lot of fun. Dop: Fabian Hothan // Edit: Richard Krause // Format: Online spot
client: Volkswagen // project: VW GOLF - FAMILY
The VW Golf family consists now of seven Golf’s, from GTI to e-Golf. They had a family gathering in Portugal. Every Golf had one day of shooting. Dop: Roman Mühlegger // Format: Film for trade shows and showrooms
client: Meindl-Fashion // project: Handbag
At the Meindl manufactory Kirchanschöring, Bavaria, each part of the Meindl-Fashion collection is still traditionally crafted by hand. Format: Online spot
client: BMW // project: BMW M PERFORMANCE PARTS - DESIGN
BMW M Performance Parts make you feel the pulse of racing. With innovative retrofit components in the categories aerodynamics, cockpit and chassis, BMW presents a special tuning kit of original BMW accessories. Dop: Fabian Hothan // Edit: Richard Krause // Film agency: lucie-p // Format: Online spot